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Site Demographic Report: captured July 1, 2001.


Entire Site: 845 responses.

Which of the following groups includes your age? 575 Responses

75 +  1%
65 - 74  0%
55 - 64  2%
45 - 54  10%
35 - 44  15%
25 - 34  29%
18 - 24  26%
Under 18  17%
Prefer not to answer  1%

Are you... 551 Responses

Male  72%
Female  25%
Prefer not to answer  3%

What level of education have you completed? 545 Responses

Some HS  16%
HS Grad  17%
Some College  19%
College Grad  23%
Post-Grad Work  5%
Post-Grad Degree  12%
Prefer not to answer  8%

What is your total household income? 538 Responses

$100k +  9%
$75k - $99.9k  7%
$50k - $74.9k  10%
$35k - $49.9k  12%
$20k - $34.9k  13%
Under $20k  18%
Prefer not to answer  30%

What is your occupation? 457 Responses

Senior Management  5%
Other Management  5%
Professional  16%
Technical  18%
Sales   7%
Administrative  4%
Other Employed  7%
Homemaker/Full-time Parent   1%
Student  26%
Retired  2%
Not Employed  3%
Prefer not to answer  5%

Are you a US resident? 452 Responses

Yes  17%
No  83%

Have you bookmarked this site? 475 Responses

Yes   35%
No  65%

In a typical week, about how much time do you spend using the Internet? 475 Responses

20 + hrs.  15%
11 - 20 hrs.  14%
6 - 10 hrs.  21%
3 - 5 hrs.  27%
1 - 2 hrs.  12%
Less than 1 hr.  11%

On average, how much time do you spend on this site in a typical visit? 455 Responses

60 + mins.  5%
31 - 60 mins.  6%
21 - 30 mins.  11%
11 - 20 mins.  21%
5 - 10 mins.  28%
Less than 5 mins.  29%

How frequently do you visit this site? 477 Responses

Daily  4%
Several times/week  9%
Once/Week  10%
Several times/month  8%
Once a month  6%
Less than once a month  6%
First visit  57%
 

Note:  Due to rounding, column totals may not add to exactly 100%.

 


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